Tag: NADCO San Antonio

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Lance Talk: Goal-based Marketing in the CDC World

Lance Walter, VP of Strategic Communications at WBD Inc., leads a breakout session on goal-based marketing at the 2017 NADCO: National Association of Development Companies Annual Conference in San Antonio, Texas. Lance geared his marketing talk towards other Certified Development Companies (CDCs)—nonprofit organizations that are certified and regulated by the U.S. Small Business Administration to provide 504 Loan financing to small businesses. Heather…

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S.M.A.R.T Collaborations in the Office Make Good Ideas Great

While working on slides for the National Association of Development Companies (NADCO) Annual Meeting, I had a thought to apply the concept of S.M.A.R.T. goals into the presentation. This framework helps professionals set clear and articulated goals into any project—often making the difference between creating a list and forming an action plan. But first of all, what is NADCO and what…

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