Tag: marketing

WBD-Thanksgiving-Dessert-Poll-Results-2017

RESULTS: Favorite Thanksgiving Dessert

Hot off the presses (or the ovens)… Here are results of the WBD Thanksgiving Dessert Poll. Despite an early lead for pumpkin pie, a creamy competitor took a sweet lead—quickly eclipsing the ole’ standard. Have a happy and safe Thanksgiving from the WBD family to yours (and if you are a small business owner, take a well-deserved break!

WBD-Thanksgiving-Dessert-Poll

POLL: Favorite Thanksgiving Dessert

Click on the image to vote and to view results You work hard. You pay your taxes. You try to be a good person. Put others before you? Yes. Open to favors? All the time. Sure, you perform acts of kindness because you are an awesome, self-less person. But at the Thanksgiving dessert table, it’s all about you. After family,…

WBD-Lance-Walter-NADCO-Annual-Meeting-2017

Lance Talk: Goal-based Marketing in the CDC World

Lance Walter, VP of Strategic Communications at WBD Inc., leads a breakout session on goal-based marketing at the 2017 NADCO: National Association of Development Companies Annual Conference in San Antonio, Texas. Lance geared his marketing talk towards other Certified Development Companies (CDCs)—nonprofit organizations that are certified and regulated by the U.S. Small Business Administration to provide 504 Loan financing to small businesses. Heather…

WBD-NADCO-SMART-Goals

S.M.A.R.T Collaborations in the Office Make Good Ideas Great

While working on slides for the National Association of Development Companies (NADCO) Annual Meeting, I had a thought to apply the concept of S.M.A.R.T. goals into the presentation. This framework helps professionals set clear and articulated goals into any project—often making the difference between creating a list and forming an action plan. But first of all, what is NADCO and what…

Craft-Brewery-Poster

Craft Brewers Draft a Plan for Business Growth

By Bruce Kaufmann WBD Senior Credit Analyst Manager In my time at WBD, I have analyzed and underwritten a number of businesses in the craft brewing industry.  Combined with my enthusiasm for craft beer, and observing how these businesses have evolved over time, I have developed some insight into factors that are indicators of likely success. I am not a…