How Do We C.R.E.A.T.E. Our Core Values?

A mission-based organization, WBD focuses on small business growth and development. Internally, we have a mission also—our core values.

Firms create core values to answer many questions:

  • What image do you want to convey?
  • What are your underlying philosophies?
  • How personal values factor into the company?
  • How do core values align with the mission statement?

In response to types of questions, we C.R.E.A.T.E:

(C)ollaborate
(R)espect
Strive for (E)xcellence
Remain (A)ccountable
Emphasize (T)eamwork
Ensure (E)thical practices

What are your company’s core values and how do they communicate your company’s vision?

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